Governor Ralph Northam announced that Kegerreis Digital Marketing, an integrated marketing and analytics company, will invest $1.7 million to relocate its headquarters from Pennsylvania to the City of Danville. Virginia successfully competed with Pennsylvania and North Carolina for the project, which will create 62 new jobs.
“Kegerreis Digital Marketing’s relocation to Virginia is proof of the Commonwealth’s ability to attract leading companies from across a variety of industries,” said Governor Northam. “Southern Virginia’s economic resurgence is a powerful success story, driven by the region’s competitive operating costs, reliable infrastructure, and innovative workforce training programs. We look forward to the company’s future success in the City of Danville.”
The company will renovate the 7,000-square-foot former tobacco warehouse at 402 Cabell Street, which will house company executives and serve as the central meeting point for Kegerreis Digital Marketing's widespread workforce. They will occupy space at the Dan River Business Development Center until building renovations are completed.
Founded in 1979, Kegerreis Outdoor Advertising is the tenth-largest billboard company in the country, with over 2,500 billboard displays in seven states along the East Coast, including Virginia. Its subsidiary, Kegerreis Digital Marketing, provides integrated marketing services, such as brand development, billboards, online efforts, and analytics for e-commerce retailers, digital start-ups, venture firms, and local and regional businesses.
“The City of Danville offers Kegerreis Digital Marketing a central location with a strong talent pipeline and a high quality of life that a leading integrated marketing company requires, and we are excited to welcome the company’s new headquarters operation to the Commonwealth,” said Secretary of Commerce and Trade Brian Ball. “This project will create more than 60 new jobs for the hardworking citizens of Southern Virginia, and contribute to the city’s ongoing revitalization.”
“Kegerreis Digital Marketing is very pleased to locate our headquarters in the City of Danville,” said President and Chief Information Officer of Kegerreis Digital Marketing Larz Kegerreis. “The quality of life, beauty of the region, and the excellent secondary schools in Danville and Pittsylvania County provide an environment where our employees will love to live, work, and raise their families. The proximity to the Research Triangle and recent surges in economic development within the city make this an excellent time to invest. We are excited to be a part of the future of this region.”